Use Case
Positioning Basics is a powerful AI agent skill that extends your assistant with new capabilities. Help founders and marketers nail their positioning. Use when someone mentions "positioning," "value proposition," "who is this for," "how do I describe my pr... This guide walks you through installing Positioning Basics, configuring it for your setup, and running your first commands β so you can start getting value in minutes.
Install Positioning Basics: npx clawhub@latest --dir ~/.claude/skills install brw-positioning-basics
Restart your AI client (Claude Code, Cursor, Gemini CLI, or OpenClaw)
Type a natural language request related to marketing & growth to trigger Positioning Basics
Review the output and refine your prompt for better results
Combine Positioning Basics with other skills to build multi-step workflows
Copy these prompts and use them with your AI agent after installing Positioning Basics
Help me get started with Positioning Basics
What can Positioning Basics do for my marketing & growth workflow?
Show me an example of using Positioning Basics
Select your agent
Option 1: Install via CLI (recommended)
Recommended (no pre-install needed)
npx clawhub@latest --dir ~/.claude/skills install brw-positioning-basicsOr via clawhub CLI (if already installed)
clawhub --dir ~/.claude/skills install brw-positioning-basicsβ οΈ Requires Node.js 18+. No Node? Use Option 2 below to download the ZIP instead. Install Node.js β
Option 2: Manual install (no Node required)
Download the ZIP, extract it, and place the folder at the path below. Restart your agent to activate.
Install path
~/.claude/skills/brw-positioning-basics/π‘Extract and place the folder at the path above, then restart your agent.