Copywriting

Copywriting extends your AI assistant with the ability to write persuasive copy for landing pages, emails, ads, sales pages, and marketing materials. Use when you need to write headlines, CTAs, product descriptions, ad copy, email sequences, or any text meant to drive action. Covers copywriting formulas (AIDA, PAS, FAB), headline writing, emotional triggers, objection handling in copy, and A/B testing. Trigger on "write copy", "copywriting", "landing page copy", "headline", "write a sales page", "ad copy", "email copy", "persuasive writing", "how to write [marketing text]". Rather than leaving your conversation to handle this manually, you can ask your Claude agent directly — and it will take care of the task end-to-end, using Copywriting as its underlying capability.

Copywriting works across Claude, Cursor, OpenClaw through the Model Context Protocol (MCP) — an open standard that lets AI clients share tools and skills without lock-in. Because MCP is platform-agnostic by design, you install Copywriting once and it becomes available across all your AI clients. Whether you're working in Claude for focused sessions or Cursor for integrated workflows, the skill behaves consistently.

Copywriting installs like any other MCP skill: drop the folder into `~/.claude/skills/copywriting/` for global access, or `.claude/skills/copywriting/` to keep it scoped to one project. After a quick restart of Claude, you can trigger it explicitly with `/copywriting`, or let the AI decide when it's the right tool for your request.

With 16,317 installs, Copywriting has built a substantial following in the Marketing & Growth space. That install count reflects consistent demand from developers and teams who've found it genuinely useful. Like all skills on DiscoverAISkills, it is free to install and use. The broader AI skills ecosystem continues to expand as developers contribute new capabilities across categories like developer tools, data analysis, writing, automation, and more.