--- name: content-gap-analysis version: "4.0.0" description: 'Find content opportunities by identifying topics and keywords your competitors cover that you don''t. Use when the user asks to "find content gaps", "what am I missing", "topics to cover", "content opportunities", "what topics am I missing", "where are my content blind spots", "untapped topics", or "content strategy gaps". For broader competitive intelligence, see competitor-analysis. For general keyword discovery, see keyword-research.' license: Apache-2.0 compatibility: "Claude Code ≥1.0, skills.sh marketplace, ClawHub marketplace, Vercel Labs skills ecosystem. No system packages required. Optional: MCP network access for SEO tool integrations." homepage: "https://github.com/aaron-he-zhu/seo-geo-claude-skills" metadata: author: aaron-he-zhu version: "4.0.0" geo-relevance: "medium" tags: - seo - geo - content gaps - content opportunities - topic analysis - content strategy - competitive content - content-gaps - topic-gaps - missing-content - content-opportunities - competitive-gap - topic-coverage - editorial-calendar - content-strategy triggers: - "find content gaps" - "what am I missing" - "topics to cover" - "content opportunities" - "what do competitors write about" - "untapped topics" - "content strategy gaps" - "what topics am I missing" - "they cover this but I don't" - "where are my content blind spots" ---

Content Gap Analysis

> SEO & GEO Skills Library · 20 skills for SEO + GEO · ClawHub · skills.sh

Browse all 20 skills

Research · keyword-research · competitor-analysis · serp-analysis · content-gap-analysis

Build · seo-content-writer · geo-content-optimizer · meta-tags-optimizer · schema-markup-generator

Optimize · on-page-seo-auditor · technical-seo-checker · internal-linking-optimizer · content-refresher

Monitor · rank-tracker · backlink-analyzer · performance-reporter · alert-manager

Cross-cutting · content-quality-auditor · domain-authority-auditor · entity-optimizer · memory-management

Identifies content opportunities by analyzing gaps between a site's content and competitors'. Surfaces missing topics, untapped keywords, and content formats worth creating.

When to Use This Skill

• Planning content strategy and editorial calendar
• Finding quick-win content opportunities
• Understanding where competitors outperform you
• Identifying underserved topics in your niche
• Expanding into adjacent topic areas
• Prioritizing content creation efforts
• Finding GEO opportunities competitors miss

What This Skill Does

1. Keyword Gap Analysis: Finds keywords competitors rank for that you don't
2. Topic Coverage Mapping: Identifies topic areas needing more content
3. Content Format Gaps: Reveals missing content types (videos, tools, guides)
4. Audience Need Mapping: Matches gaps to audience journey stages
5. GEO Opportunity Detection: Finds AI-answerable topics you're missing
6. Priority Scoring: Ranks gaps by impact and effort
7. Content Calendar Creation: Plans gap-filling content schedule

How to Use

Basic Gap Analysis

Find content gaps between my site [URL] and [competitor URLs]

What content am I missing compared to my top 3 competitors?

Topic-Specific Analysis

Find content gaps in [topic area] compared to industry leaders

What [content type] do competitors have that I don't?

Audience-Focused

What content gaps exist for [audience segment] in my niche?

Data Sources

> Note: All integrations are optional. This skill works without any API keys — users provide data manually when no tools are connected.

> See CONNECTORS.md for tool category placeholders.

With ~~SEO tool + ~~search console + ~~analytics + ~~AI monitor connected: Automatically pull your site's content inventory from ~~search console and ~~analytics (indexed pages, traffic per page, keywords ranking), competitor content data from ~~SEO tool (ranking keywords, top pages, backlink counts), and AI citation patterns from ~~AI monitor. Keyword overlap analysis and gap identification can be automated.

With manual data only: Ask the user to provide:

1. Your site URL and content inventory (list of published content with topics)
2. Competitor URLs (3-5 sites)
3. Your current traffic and keyword performance (if available)
4. Known content strengths and weaknesses
5. Industry context and business goals

Proceed with the full analysis using provided data. Note in the output which metrics are from automated collection vs. user-provided data.

Instructions

When a user requests content gap analysis:

1. Define Analysis Scope

Clarify parameters:

```markdown ### Analysis Parameters

Your Site: [URL] Competitors to Analyze: [URLs or "identify for me"] Topic Focus: [specific area or "all"] Content Types: [blogs, guides, tools, videos, or "all"] Audience: [target audience] Business Goals: [traffic, leads, authority, etc.] ```

1. Audit Your Existing Content

Document total indexed pages, content by type and topic cluster, top performing content, and content strengths/weaknesses.

1. Analyze Competitor Content

For each competitor: document content volume, monthly traffic, content distribution by type, topic coverage vs. yours, and unique content they have.

1. Identify Keyword Gaps

Find keywords competitors rank for that you do not. Categorize into High Priority (high volume, achievable difficulty), Quick Wins (lower volume, low difficulty), and Long-term (high volume, high difficulty). Include keyword overlap analysis.

1. Map Topic Gaps

Create a topic coverage comparison matrix across all competitors. For each missing topic cluster, document business relevance, competitor coverage, opportunity size, sub-topics, and recommended pillar/cluster approach.

1. Identify Content Format Gaps

Compare format distribution (guides, tutorials, comparisons, case studies, tools, templates, video, infographics, research) against competitors and industry averages. For each gap, assess effort and expected impact.

1. Analyze GEO/AI Gaps

Identify topics where competitors get AI citations but you do not. Document missing Q&A content, definition/explanation content, and comparison content. Score each by traditional SEO value and GEO value.

1. Map to Audience Journey

Compare funnel stage coverage (Awareness, Consideration, Decision, Retention) against competitor averages. Detail specific gaps at each stage.

1. Prioritize and Create Action Plan

Produce a final report with: Executive Summary, Prioritized Gap List (Tier 1 Quick Wins, Tier 2 Strategic Builds, Tier 3 Long-term), Content Calendar, and Success Metrics.

> Reference: See references/analysis-templates.md for detailed templates for each step.

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