--- name: content-refresher version: "4.1.0" description: 'Refresh old blog posts and outdated content with current statistics, new information, and freshness signals to restore search rankings. Use when the user asks to "update old content", "refresh content", "content is outdated", "improve declining rankings", "revive old blog posts", "traffic is declining on this page", "rankings dropped for this article", or "this post is outdated". For writing new content from scratch, see seo-content-writer. For auditing without rewriting, see on-page-seo-auditor.' license: Apache-2.0 compatibility: "Claude Code ≥1.0, skills.sh marketplace, ClawHub marketplace, Vercel Labs skills ecosystem. No system packages required. Optional: MCP network access for SEO tool integrations." homepage: "https://github.com/aaron-he-zhu/seo-geo-claude-skills" metadata: author: aaron-he-zhu version: "4.1.0" geo-relevance: "medium" tags: - seo - geo - content refresh - content update - outdated content - content decay - ranking recovery - content optimization - content-update - content-decay - evergreen-content - content-freshness - content-revival - refresh-content - update-statistics - republishing - content-lifecycle triggers: - "update old content" - "refresh content" - "content is outdated" - "improve declining rankings" - "revive old blog posts" - "content decay" - "ranking dropped" - "this post is outdated" - "traffic is declining on this page" - "rankings dropped for this article" ---

Content Refresher

> SEO & GEO Skills Library · 20 skills for SEO + GEO · ClawHub · skills.sh

Browse all 20 skills

Research · keyword-research · competitor-analysis · serp-analysis · content-gap-analysis

Build · seo-content-writer · geo-content-optimizer · meta-tags-optimizer · schema-markup-generator

Optimize · on-page-seo-auditor · technical-seo-checker · internal-linking-optimizer · content-refresher

Monitor · rank-tracker · backlink-analyzer · performance-reporter · alert-manager

Cross-cutting · content-quality-auditor · domain-authority-auditor · entity-optimizer · memory-management

This skill helps identify and revitalize outdated content to reclaim lost rankings and traffic. It analyzes content freshness, identifies update opportunities, and guides the refresh process for maximum SEO and GEO impact.

When to Use This Skill

• Content has lost rankings or traffic over time
• Statistics and information are outdated
• Competitors have published better content
• Content needs updating for a new year
• Industry changes require content updates
• Adding new sections to existing content
• Converting old content for GEO optimization

What This Skill Does

1. Freshness Analysis: Identifies outdated content needing updates
2. Performance Tracking: Finds content with declining traffic
3. Gap Identification: Spots missing information competitors have
4. Update Prioritization: Ranks content by refresh potential
5. Refresh Recommendations: Provides specific update guidance
6. GEO Enhancement: Updates content for AI citation potential
7. Republishing Strategy: Advises on date and promotion tactics

How to Use

Identify Content to Refresh

Find content on [domain] that needs refreshing

Which of my blog posts have lost the most traffic?

Refresh Specific Content

Refresh this article for [current year]: [URL/content]

Update this content to outrank [competitor URL]: [your URL]

Content Refresh Strategy

Create a content refresh strategy for [domain/topic]

Data Sources

> See CONNECTORS.md for tool category placeholders.

With ~~analytics + ~~search console + ~~SEO tool connected: Claude can automatically pull historical traffic trends from ~~analytics, fetch impression and ranking data from ~~search console, retrieve keyword position history from ~~SEO tool, and identify content with declining performance. This enables data-driven refresh prioritization.

With manual data only: Ask the user to provide:

1. Traffic data or screenshots showing performance trends
2. Ranking screenshots or history for key pages
3. Content publish dates and last update dates
4. List of pages the user suspects need refreshing

Proceed with the analysis using provided data. Note in the output which findings are from automated data vs. manual review.

Instructions

When a user requests content refresh help:

1. CORE-EEAT Quick Score — Identify Weak Dimensions

Before refreshing, run a quick CORE-EEAT assessment to focus effort on the weakest areas. Reference: CORE-EEAT Benchmark

```markdown ### CORE-EEAT Quick Assessment

Content: [title or URL] Content Type: [type]

Rapidly score each dimension (estimate 0-100):

| Dimension | Quick Score | Key Weakness | Refresh Priority | |-----------|-----------|--------------|-----------------| | C — Contextual Clarity | [X]/100 | [main issue] | 🔴/🟡/🟢 | | O — Organization | [X]/100 | [main issue] | 🔴/🟡/🟢 | | R — Referenceability | [X]/100 | [main issue] | 🔴/🟡/🟢 | | E — Exclusivity | [X]/100 | [main issue] | 🔴/🟡/🟢 | | Exp — Experience | [X]/100 | [main issue] | 🔴/🟡/🟢 | | Ept — Expertise | [X]/100 | [main issue] | 🔴/🟡/🟢 | | A — Authority | [X]/100 | [main issue] | 🔴/🟡/🟢 | | T — Trust | [X]/100 | [main issue] | 🔴/🟡/🟢 |

...