--- name: entity-optimizer version: "4.0.0" description: 'Audit and build entity presence across Google Knowledge Graph, Wikidata, and AI systems for brand recognition and AI citations. Use when the user asks to "optimize entity presence", "build knowledge graph", "improve knowledge panel", "entity audit", "establish brand entity", "Google doesn''t know my brand", "no knowledge panel", "establish my brand as an entity". For structured data implementation, see schema-markup-generator. For content-level AI optimization, see geo-content-optimizer.' license: Apache-2.0 compatibility: "Claude Code ≥1.0, skills.sh marketplace, ClawHub marketplace, Vercel Labs skills ecosystem. No system packages required. Optional: MCP network access for SEO tool integrations." homepage: "https://github.com/aaron-he-zhu/seo-geo-claude-skills" metadata: author: aaron-he-zhu version: "4.0.0" geo-relevance: "high" tags: - seo - geo - entity optimization - knowledge graph - knowledge panel - brand entity - entity disambiguation - wikidata - structured entities - knowledge-graph - google-knowledge-panel - entity-seo - brand-entity - entity-recognition - knowledge-base - dbpedia - brand-presence triggers: - "optimize entity presence" - "build knowledge graph" - "improve knowledge panel" - "entity audit" - "establish brand entity" - "knowledge panel" - "entity disambiguation" - "Google doesn't know my brand" - "no knowledge panel" - "establish my brand as an entity" ---

Entity Optimizer

> SEO & GEO Skills Library · 20 skills for SEO + GEO · ClawHub · skills.sh

Browse all 20 skills

Research · keyword-research · competitor-analysis · serp-analysis · content-gap-analysis

Build · seo-content-writer · geo-content-optimizer · meta-tags-optimizer · schema-markup-generator

Optimize · on-page-seo-auditor · technical-seo-checker · internal-linking-optimizer · content-refresher

Monitor · rank-tracker · backlink-analyzer · performance-reporter · alert-manager

Cross-cutting · content-quality-auditor · domain-authority-auditor · entity-optimizer · memory-management

Audits, builds, and maintains entity identity across search engines and AI systems. Entities — the people, organizations, products, and concepts that search engines and AI systems recognize as distinct things — are the foundation of how both Google and LLMs decide what a brand is and whether to cite it.

Why entities matter for SEO + GEO:

• SEO: Google's Knowledge Graph powers Knowledge Panels, rich results, and entity-based ranking signals. A well-defined entity earns SERP real estate.
• GEO: AI systems resolve queries to entities before generating answers. If an AI cannot identify an entity, it cannot cite it — no matter how good the content is.

When to Use This Skill

• Establishing a new brand/person/product as a recognized entity
• Auditing current entity presence across Knowledge Graph, Wikidata, and AI systems
• Improving or correcting a Knowledge Panel
• Building entity associations (entity ↔ topic, entity ↔ industry)
• Resolving entity disambiguation issues (your entity confused with another)
• Strengthening entity signals for AI citation
• After launching a new brand, product, or organization
• Preparing for a site migration (preserving entity identity)
• Running periodic entity health checks

What This Skill Does

1. Entity Audit: Evaluates current entity presence across search and AI systems
2. Knowledge Graph Analysis: Checks Google Knowledge Graph, Wikidata, and Wikipedia status
3. AI Entity Resolution Test: Queries AI systems to see how they identify and describe the entity
4. Entity Signal Mapping: Identifies all signals that establish entity identity
5. Gap Analysis: Finds missing or weak entity signals
6. Entity Building Plan: Creates actionable plan to establish or strengthen entity presence
7. Disambiguation Strategy: Resolves confusion with similarly-named entities

How to Use

Entity Audit

Audit entity presence for [brand/person/organization]

How well do search engines and AI systems recognize [entity name]?

Build Entity Presence

Build entity presence for [new brand] in the [industry] space

Establish [person name] as a recognized expert in [topic]

Fix Entity Issues

My Knowledge Panel shows incorrect information — fix entity signals for [entity]

AI systems confuse [my entity] with [other entity] — help me disambiguate

Data Sources

> See CONNECTORS.md for tool category placeholders.

With ~~knowledge graph + ~~SEO tool + ~~AI monitor + ~~brand monitor connected: Query Knowledge Graph API for entity status, pull branded search data from ~~SEO tool, test AI citation with ~~AI monitor, track brand mentions with ~~brand monitor.

With manual data only: Ask the user to provide:

1. Entity name, type (Person, Organization, Brand, Product, Creative Work, Event)
2. Primary website / domain
3. Known existing profiles (Wikipedia, Wikidata, social media, industry directories)
4. Top 3-5 topics/industries the entity should be associated with
5. Any known disambiguation issues (other entities with same/similar name)

Without tools, Claude provides entity optimization strategy and recommendations based on information the user provides. The user must run search queries, check Knowledge Panels, and test AI responses to supply the raw data for analysis.

Proceed with the audit using public search results, AI query testing, and SERP analysis. Note which items require tool access for full evaluation.

Instructions

When a user requests entity optimization:

Step 1: Entity Discovery

Establish the entity's current state across all systems.

### Entity Profile

**Entity Name**: [name]
**Entity Type**: [Person / Organization / Brand / Product / Creative Work / Event]
**Primary Domain**: [URL]
**Target Topics**: [topic 1, topic 2, topic 3]

#### Current Entity Presence

| Platform | Status | Details |
|----------|--------|---------|
| Google Knowledge Panel | ✅ Present / ❌ Absent / ⚠️ Incorrect | [details] |
| Wikidata | ✅ Listed / ❌ Not listed | [QID if exists] |
| Wikipedia | ✅ Article / ⚠️ Mentioned only / ❌ Absent | [notability assessment] |
| Google Knowledge Graph API | ✅ Entity found / ❌ Not found | [entity ID, types, score] |
| Schema.org on site | ✅ Complete / ⚠️ Partial / ❌ Missing | [Organization/Person/Product schema] |

#### AI Entity Resolution Test

**Note**: Claude cannot directly query other AI systems or perform real-time web searches without tool access. When running without ~~AI monitor or ~~knowledge graph tools, ask the user to run these test queries and report the results, or use the user-provided information to assess entity presence.

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