--- name: meta-ads-analyser description: Analyze extracted Meta ad creatives and generate a professional strategy report. Use after /meta_ads_extractor to produce a clean, organized analysis document with inline videos/images grouped by funnel/landing page. ---

Meta Ads Analyser

Generate a professional ad strategy analysis report from extracted Meta ad creatives.

Prerequisites

• Extracted ad assets from /meta_ads_extractor (images, videos, landing page screenshots)
• Ad creative analysis (hooks, scripts, emotions, CTAs, strengths/weaknesses)
• Landing page analysis (headlines, strategies, conversion flows)

Input

Assets folder from extraction, typically at:

~/clawd/output/meta-ads/{advertiser-slug}/
├── {slug}-video-01.mp4
├── {slug}-video-02.mp4
├── {slug}-image-01.jpg
├── {slug}-image-02.jpg
├── landing-{page-name}.jpg
└── ...

Analysis Process

1. Analyze Each Creative

For each ad creative, identify:

• Aspect Ratio — Dimensions and ratio (1:1, 4:5, 9:16, 16:9)
• Duration — For videos, length in seconds
• Hook — Opening line/visual that stops the scroll
• Script/Copy — Key messaging and value proposition
• Visual Flow — Sequence of scenes/elements (for video)
• Emotion — Primary emotional trigger (curiosity, fear, aspiration, etc.)
• CTA — Call to action and friction level
• Strengths — What works well
• Weaknesses/Gaps — What could be improved

Use vision model for images, Gemini for video analysis.

Get dimensions with:

# Images (macOS)
sips -g pixelWidth -g pixelHeight image.jpg

# Videos
ffprobe -v error -select_streams v:0 -show_entries stream=width,height -of csv=p=0 video.mp4

Common aspect ratios: | Ratio | Use Case | |-------|----------| | 1:1 | Feed (universal) | | 4:5 | Feed (recommended) | | 9:16 | Stories/Reels | | 16:9 | Landscape video |

2. Analyze Landing Pages

For each landing page, identify:

• Headline — Primary value proposition
• Strategy — Key conversion elements (social proof, urgency, etc.)
• Conversion Flow — Path from landing to purchase/signup
• Strengths — What converts well
• Gaps — Missing elements or friction points

3. Map Funnels

Group ads by their destination landing page. Each funnel = landing page + all ads driving to it.

Typical funnel types:

• TOFU (Top of Funnel) — Awareness, lead magnets, quizzes, free content
• BOFU (Bottom of Funnel) — Direct offer, application, purchase

4. Identify Strategy Patterns

Look for:

• Credibility stacking (logos, credentials, social proof)
• Price anchoring
• Native creative (ads that don't look like ads)
• Identity-driven copy
• Testing patterns (variants of same creative)

Output Format

Generate a self-contained HTML report using the template structure below.

Report Structure

1. Header
   - Advertiser name
   - Stats (# ads, # funnels, date)

2. Strategy Overview (TOP)
   - High-level acquisition strategy
   - Funnel flow visualization
   - Creative testing patterns
   - Key takeaways (actionable insights)

3. Funnel Sections (one per landing page)
   - Funnel header (name, URL)
   - Landing page card (screenshot + analysis)
   - Ad cards grid (media + analysis for each)
   
4. Footer
   - Source attribution
   - Date generated

Styling Guidelines

• Clean, doc-like design — white background, simple typography
• No dark gradients or heavy styling — should feel like a PDF/Notion doc
• Inline media — videos and images embedded and playable
• Mobile-friendly — responsive grid for ad cards
• Badges for quick scanning — TOFU/BOFU, Video/Image, Variant, Top performer, Aspect ratio (1:1, 4:5, 9:16)

Ad Card Format

Each ad card should display:

[Media: video/image]
[Badges: Type | Funnel Stage | Aspect Ratio | Duration (if video)]
[Title]
[Analysis fields: Hook, Script, Emotion, Strengths, Gaps]

Include aspect ratio badge on every ad card so patterns are visible at a glance (e.g., "all TOFU ads are 4:5, BOFU ads are 1:1").

See templates/report-template.html for the full HTML/CSS template.

Delivery

1. Generate HTML file in the assets folder:

``` ~/clawd/output/meta-ads/{advertiser-slug}/{slug}-analysis.html ```

1. Zip the entire folder (HTML + all media assets)

1. Send via Telegram with caption explaining contents

Important: The HTML uses relative paths to media files. Always deliver as a zip so the recipient can open it locally with all assets.

Example Workflow

User: Analyze the EricPartaker ads we extracted

1. Read assets folder: ~/clawd/output/meta-ads/ericpartaker/
2. Analyze each video with Gemini / image with vision
3. Analyze landing page screenshots
4. Map ads to landing pages (identify 3 funnels)
5. Identify strategy patterns
6. Generate HTML report
7. Zip folder
8. Send to user

Integration

This skill is designed to follow /meta_ads_extractor:

/meta_ads_extractor → downloads assets
/meta_ads_analyser → generates strategy report

Can also integrate with:

• ad-creative-analysis — detailed individual ad breakdowns
• landing-page-analysis — deeper landing page audits